I must admit, I have a shop crush. Myrtle in LA, Echo Park to be specific, is the dreamiest little jewel box of a shop. Whitney, the über sweet, bespectacled owner stocks cool-girl staples, smart jewelry, great reads and even vintage. Ermie, Samantha Pleet, Dull Diamond, Scout & Catalogue, Kate Miss, Gretchen Jones and so many other cool, smart designers load up the racks. Myrtle just released their fall lookbook and per usual, they nailed it. Easy hair, classic ankle boots, glasses, smart tennies, soft t-shirt dresses, slouchy clutches - the stuff of cool-girl dream wardrobes.
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